https://www.wordstoliveby.co.nz/testimonials daily 0.75 2021-06-30 https://www.wordstoliveby.co.nz/testimonials/now monthly 0.5 2021-08-05 https://www.wordstoliveby.co.nz/testimonials/thenamery monthly 0.5 2021-08-05 https://www.wordstoliveby.co.nz/testimonials/launchsight monthly 0.5 2021-08-05 https://www.wordstoliveby.co.nz/testimonials/ultrella monthly 0.5 2021-08-05 https://www.wordstoliveby.co.nz/testimonials/angela-inglis monthly 0.5 2021-07-30 https://www.wordstoliveby.co.nz/testimonials/indelible monthly 0.5 2021-08-10 https://www.wordstoliveby.co.nz/connect daily 0.75 2024-08-01 https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1623894776939-27Q1IKVQIINWE4VPQEW0/rsz_michellehepburnphotography-wordstoliveby82.jpg Connect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wordstoliveby.co.nz/home daily 1.0 2021-08-19 https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1623890556284-6UJWRBUYUEW4JIBCAQW4/rsz_michellehepburnphotography-wordstoliveby80.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1623886692355-JD5MLFOMK4QL8XATN33X/BB.jpg Home - Make it stand out Don’t be ordinary. Be motivated to stand out. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1623886628055-3J50IT3Z3AJ9HJ0QC7QF/LYM1.jpg Home - Make it stand out Do great work. Be excited and proud of it. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1623886858697-DZZGVIFRTQ28M10UVB4W/DBAD1.jpg Home - Make it stand out Be kind. Be respectful. Give thanks. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1623886821185-V4O0AL7YWVWCMSQS7SO6/KYS_Black1.jpg Home - Make it stand out Be an expert. Keep honing your craft. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/3d06d33b-7a65-4905-b9d3-c2f8457c4f11/words_to_live_by_love_your_mahi.jpg Home https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/3f41cddf-1ef7-4dc5-bd32-99f9b94d49f6/words_to_live_by_be_braver.jpg Home https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/438981fe-865d-46db-95c0-96b8f80d0770/words_to_live_by_know_your_shit.jpg Home https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/b04de8b6-f074-4a98-b35c-76bdc46162a4/words_to_live_by_dont_be_a_dick.jpg Home https://www.wordstoliveby.co.nz/about daily 0.75 2021-08-05 https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1623893313236-OLJ25BVLYF0BWIYWZDXS/rsz_michellehepburnphotography-wordstoliveby47.jpg About Do what you love, love what you do. I’m a copywriter and creative, and I love my job. I’ve been working in the creative industries for 25 years. Starting in film and TV production making commercials and music videos, I switched to advertising working in agencies concepting, pitching and producing ads of all sorts for a huge range of clients. Now, I’m a freelance copywriter collaborating with various brains on brand development and strategic communication. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1623893585351-9KBJPP9R08UMNAFSLBWO/rsz_michellehepburnphotography-wordstoliveby11.jpg About I have a real knack for getting to the heart of a business, brand or person to help articulate what matters most to the people that matter to them. In my creative process, words are important, but listening is crucial. It’s by understanding your beliefs, your unique offer and your customer’s perspective, that I can help you find your voice and talk to your audience in an engaging way. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1623893706504-FTEOYRKTMWX24RYN7DB4/rsz_michellehepburnphotography-wordstoliveby1.jpg About Working with me is fun, enlightening and inspiring. If you want to understand more about what I do, how I do it and if I’m the right fit for your brand, please get in touch. https://www.wordstoliveby.co.nz/work daily 0.75 2023-08-28 https://www.wordstoliveby.co.nz/work/labonics monthly 0.5 2021-06-17 https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624179960166-15168B8EQQVPV4N0EJS8/labonics_brand_story.jpg Work - Labonics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1623885337058-CEES9ZM5W1P8SWF15B0N/labonics_beauty_copywriting.jpg Work - Labonics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1623883896397-M8A44V3WAFM4VQ5U1VPC/rsz_labonics_skincare_product_naming.jpg Work - Labonics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1623883866197-6MNS6KC7UYEA1YUFMQI9/labonics_packaging_copy.jpg Work - Labonics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wordstoliveby.co.nz/work/maxim-wines monthly 0.5 2021-06-17 https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624146749847-6W2QF9BA3W708VK6EPSH/maxim_wines_brand_positioning.jpg Work - Maxim Wines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624146700535-5SUQQXMVYQRXD92VWCGO/maxim_wines_brand_copy.jpg Work - Maxim Wines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624146395499-0CYRZ4XK09T3EYLLYOKW/maxim_wines_label_copywriting.jpg Work - Maxim Wines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wordstoliveby.co.nz/work/tiny-nation monthly 0.5 2021-06-20 https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624147443327-TEJ7JIIXLWZE0RLYHWHS/tiny_nation_brand_story.jpg Work - Tiny Nation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624147489676-SRSUGNFQSSLFFWCGBX50/tiny_nation_brand_copy.jpg Work - Tiny Nation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624147654305-0ODSH06U4PHHKAJE105N/tiny_nation_naming.jpg Work - Tiny Nation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624147520080-DV8VP8V01R6SECCZXNOD/tiny_nation_copywriting.jpg Work - Tiny Nation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wordstoliveby.co.nz/work/ultrella monthly 0.5 2021-06-20 https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624149158228-QOL1EA5D2CB8U15YC0ZD/ultrella_brand_positioning.jpg Work - Ultrella - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624149196415-MCJ1QKNRB8DJFSGIR33Q/ultrella_brand_messaging.jpg Work - Ultrella - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624149266359-T7N2K12JM0LTOS71EZT4/ultrella_packaging_copy.jpg Work - Ultrella - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624149231840-9ISVY6FFFJ2TFLPHMXBD/ultrella_product_naming.jpg Work - Ultrella - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wordstoliveby.co.nz/work/mackenzie-coffee monthly 0.5 2021-06-30 https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624149749038-E0ER0IYJ1MVZM0XUSAON/mackenzie_coffee_branding.jpg Work - MacKenzie Coffee - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624149685288-BOX1T7UG47Y7FRGL4ZF5/mackenzie_coffee_brand_positioning.jpg Work - MacKenzie Coffee - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624149912146-Z9AIXTIHHQJMVMTJVKKE/mackenzie_coffee_taglines.jpg Work - MacKenzie Coffee - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624149979471-WEVPE20Q7JU86LQMXM90/mackenzie_coffee_brand_story.jpg Work - MacKenzie Coffee - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wordstoliveby.co.nz/work/print-ads monthly 0.5 2021-07-01 https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624150322611-H0PKYVKJ45L5JZA6SU1X/print_advertising_vodafone_copywriting.jpg Work - Print Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1625097916744-VQVE2B00DWE4WXHF9G7B/print_advertising_westpac_copywriter.jpg Work - Print Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624150419039-ANXLNDOLPDGJ3D891GED/print_advertising_mazda_ad_copy.jpg Work - Print Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1625098177865-N1T267OVFB0CVO7DVQO6/print_advertising_new_world_ad_copy.jpg Work - Print Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1625097394211-WCH2DC2BBH1D8MZYOBTE/print_advertising_new_world_copywriting.jpg Work - Print Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1625098379363-8WIMQ135A0Y1Z0TSFJGQ/print_advertising_vodafone_copywriting.jpg Work - Print Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1625098328841-RKII1IYJN09N5MWBMU81/print_advertising_vodafone_campaign_copy.jpg Work - Print Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1625097445138-FN7PMUIUBJ3CTSGG6XZA/print_advertising_new_world_campaign.jpg Work - Print Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1625097651301-XPY5W95G1XAQJ7EJT9BU/print_advertising_mazda_writing.jpg Work - Print Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1625097667573-RFL3ADHPH24B5H377U7G/print_advertising_mazda_campaign.jpg Work - Print Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wordstoliveby.co.nz/work/indelible monthly 0.5 2021-06-20 https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624182636658-CJ5JBIZ2SENMOXB3JWUG/indelible_copywriting.png Work - Indelible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1625096255290-HNEYPMQ9ODJOKUXKY9M3/Indelible_brand_story.JPG Work - Indelible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1625096334746-2STO97X1HGX5A5ZKPPUM/Indelible_company_copywriting.JPG Work - Indelible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1625096145116-I1NTAWH1U4SR0UVNPFUD/Indelible_website_writing.JPG Work - Indelible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wordstoliveby.co.nz/work/atkins-ranch monthly 0.5 2021-06-20 https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624184878447-BLBVDUW111W3TXGJ1D2O/atkins_ranch_brand_copywriting.png Work - Atkins Ranch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624184443086-MHM3H234Y0P0FCPZ9H06/atkins_ranch_brand_values.png Work - Atkins Ranch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624184809497-ML5LEYSCOKWE7UBKBTNU/atkins_ranch_copywriting.png Work - Atkins Ranch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624184357652-JNV2QSV3BBF3INTLRXFS/atkins_ranch_brand_story.png Work - Atkins Ranch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wordstoliveby.co.nz/work/pyramid-valley monthly 0.5 2021-06-20 https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1625094944542-6XG2IV1LF61QEHYF5H6P/pyramid_valley_wine_writing.JPG Work - Pyramid Valley - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624179166309-PJ34ASAXZ0AQW3K3G51D/pyramid_valley_copywriting.png Work - Pyramid Valley - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1625094864822-HG75UOBNJMCO7K281S8W/pyramid_valley_winemaking.JPG Work - Pyramid Valley - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1625095121429-0MWNFLXTUE9TCEEAKMBQ/pyramid_valleybrand_positioning.JPG Work - Pyramid Valley - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wordstoliveby.co.nz/work/you-own monthly 0.5 2021-06-28 https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1625091584594-TGZJ6AOBUPF36B1T93BU/YouOwn_housing_copywriting.png Work - YouOwn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1625091788111-G9WDXOKIH29J17UZM8KB/YouOwn_brand_copywriting.png Work - YouOwn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624872081977-4WP64RYY00UVNDC5QPYX/YouOwn_brand_copywriting.png Work - 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Totally Devoted - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1624152401441-6FJ9F7D9KDQ0PF6S7Z1R/totally_devoted_copywriting.jpg Work - Totally Devoted - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wordstoliveby.co.nz/work/mouthy monthly 0.5 2023-08-27 https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/a596d97b-b199-4a51-b9d6-0fa4259156b2/Mouthy_brandname_copy.jpg Work - Mouthy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/1b7a6720-4d2f-419d-a856-51fdbb4b2b2f/Mouthy_branding_copy.jpg Work - Mouthy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/c9692c8b-6589-468a-952e-42764cd66ada/Mouthy+case+study+July+2023-01.jpg Work - Mouthy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ca74eb52dec26e4708e0e1/3e463bfe-1cf1-4c14-9060-d09eed9b768d/Mouthy_packaging_copy.jpg Work - Mouthy - Make it stand out Whatever it is, the way you tell your story online can make all the difference.