Naming, Brand Positioning, Marketing Communications.

Tiny Nation

Early Childhood Education

Tiny Nation is a new early childhood education brand that launched in Hawke’s Bay in 2019. A home-based care and learning provider, Tiny Nation’s vision was to shake up the sector by creating a movement centred on quality education, collaboration and community. The aim is to empower educators and families equally, while nurturing the next generation of young New Zealanders. I created the name and brand positioning, Creating connections, building futures, and worked closely with Tiny Nation’s founding director to craft a brand story and marketing communications that were true to her vision.