Packaging

Totally Devoted

Nutrition Cookies

Totally Devoted is a boutique brand of cookies with health benefits. It’s a small, family-run business that started with one recipe and quickly grew to large production with a number of product lines. As the company grew, they needed to refresh their brand with new design and packaging. I created and refined copy for the new packaging, including taglines, and content for front and back of packs. Copy had to be written carefully to meet the approval of NZ health regulations. Totally Devoted is a fun, fresh and well-known brand that is full of life.