Brand Positioning, Story, Website, Marketing Communications. 

Indelible

Creative Services

Indelible is one of Hawke’s Bay’s leading production companies. In business since 2010 making videos, it was time for the company to refresh their positioning in the market to reflect how their business had developed. With strength in strategy, ideas and execution, and a wide range of skills across video, still photography and interactive video, Indelible had become the go-to for brands in the Bay. I took the Indelible team on a journey to redefine their brand, starting by calling their business a Creative Studio to reflect their collaborative and creative hive. The positioning line, Love a good story brought to life their down-to-earth personality and passion for storytelling. I rolled out a brand story, key messaging and full copy for their new website. I continue to work with the team on messaging and copy for a range of brand material.