Packaging, Brand Story, Brand Voice.

Ultrella

Natural Bodycare

Ultrella is a natural deodorant out of Hawke’s Bay New Zealand. Founder, owner and operator, Mel is passionate about creating a product that is effective, trusted and loved, and about developing a conscious brand that treads lightly on the planet. I worked closely with Mel as the brand came to life, crafting the packaging copy and brand story along with the brand voice and key messaging. The Ultrella brand is a real game-changer in a noisy market and is set to take on the bodycare sector one armpit at a time.