Brand Story, Website, Packaging, Marketing Communications. 

Atkins Ranch

NZ Lamb

A long-standing New Zealand lamb producer, Atkins Ranch was refreshing its brand as they made a concerted push into the Californian marketplace. They wanted to position themselves as a brand that is safe, healthy and honest with a transparent supply chain and sustainable farming practices. This was to be achieved by highlighting their Kiwi legacy and leveraging New Zealand’s farming heritage and clean, green growing conditions. I created a brand story and set of family values to position the refreshed brand. From there, I wrote the new website, interviewing a number of farmers during the process.