Naming, Tagline, Product Names, Brand Story, Packaging, Marketing Communications. 

Labonics

Organic Skincare

La’Bonic skincare was a small range of New Zealand natural skincare that needed a refresh to energise the brand and become a leader in organic skincare. I was briefed to review and refine the brand to help create a new position in the market. Changing the name to Labonics was a small but significant recommendation. The new name is modern, confident and defines a complete system and market segment. The tagline, The art of organic skin, works to claim the organic space in a fresh and inspirational manner. Along with the brand name and tagline, I developed product names to define the three Labonics categories: Radiance, Balance and Renew. I created the brand story, packaging and supporting copy.