Naming, Packaging, Brand Copy. 

Mouthy

Toothpaste

Finally, a beautiful and smart toothpaste that’ll be pride of place in any bathroom. Mouthy is a new, New Zealand made oral care brand made with a unique blend of locally sourced ingredients. The vision? Challenge the status quo, and be loud and proud about clean teeth and luxurious style. I named the brand, crafted packaging copy and developed brand communications to set the premium, fresh, disruptive tone.