Brand Story, Website, Marketing Communications. 

YouOwn

Home ownership

YouOwn is a home loan concept in New Zealand helping first home buyers get onto the property ladder. Bridging the gap for buyers who don’t have the hefty deposit required by banks, YouOwn helps by investing in a share of the property. The brand had to be approachable, Kiwi and easy to understand. I interviewed the people behind YouOwn and set up the architecture for the brand: values, personality, tone and positioning. I wrote the overarching brand story and subsequent supporting copy to create the website and other marketing materials. This project was led by design agency, Intuit Creative.